The Seasonal Festivals
These were on the proper tracks. Abu Dhabi, has its reveal of effective functions as properly because of being guaranteed by the federal government such as for example Ramadan Event, the film festival and the brand new birth the summer festival that will be being reinforced with a massive budget.
Plenty of governments in the gulf have its festivals but none had exactly the same achievement just like the Dubai and Abu Dhabi Festivals, the efforts behind it were institutional size perhaps not governmental size. Whatsoever successful a festival is, when it drops the initiatives behind it, or the efforts reduces, it drops one crucial basis that domes it to its Death. The second layer in a event is this content, which can be actually decided by the Shankra Festival purpose.
Content of a festival means the amusement, the workshops, the functions…all and every thing that will occur in the festival, all that the visitor can easily see or participate in. As much as this content is dependent upon the event function, it is yet a handling element of the accomplishment of the event; you might have the best function but the wrong content. Imagine a looking event with no discounts!! Or music festival with artists whom are really bad within their functions! !.
Let us consider the ROSE Parade in USA, a festival began 1890 and it is merely about flower parades and artists, if it was exactly that, the festival would have died quite a long time ago and would not stay to be around a century old with good success. An occasion which have grown from about 2000 life market to a lot more than 700,000 attendances.
This type of event, its material is about parades just!, But the get is, every year they produce a topic and each year they have more participants, government and privet segment and each attempts to produce a float that is exclusive and greater than anyone other participant, you will dsicover a float for NASA and a float for Starbucks café, and each one is competing to discover the best design. They have altered the limitations making a more lively event.
In order to keep a festival that’s exactly the same topic every year you must be smart enough to create a material that is various than the year before and keep carefully the crowed on coming. That is a lot more like any company in the world, a event is like a shop and the attendees are the guests to the shop. So when you lose material and become regular your store visitor’s rely will decline? What’s your edge, BE DIFFERENT OR BE DEAD.
It’s all in the hand of the management body of the event, long lasting function, a event is just a celebration of life, and life is all about change and adventure……..calculated experience of course. When we were not various we would be walking in the streets wearing same towel, same grin, same building. Material must be different, attractive and alive.
You may not occur until somebody understands you. Your smiles, your gestures, your way of speaking…etc each is your advertising means. If you are an intelligent person but you keep all your projects to yourself, for the public, you are nobody even although you were Einstein. As effectively if you have the ability to talk completely but your crowed isn’t correct, you however a nobody, Einstein would have been a no body if he was as smart but residing in a group in a god forsaken place.
A festival is no festival with out a crowed. A food festival that has all types of food and its marketing only targets vegetarians, or a shopping festival that targets the poor might transfer in to a riot. The propaganda is about applying all possible right advertising media to advertise your occasion and having the right help from event material and attempts behind it makes it a success. History of a festival makes a major factor in the achievement but does not let you at any mean to reduce the budget you spend for marketing. In nowadays elegant material are every where rendering it easy to divert the interest of the crowed to just forget about history. History is history.